Renting a Swiss watch like renting a private jet or a luxury car is what some young companies offers to high-end watchmaking lovers. The American businessman, Randy Brandoff, created the concept named Eleven James in 2018 and it has already started to be adopted in other countries. It is the best alternative for those who want to wear and change Swiss watches anytime they want to without spending a lot of money.
A New Way of Having Swiss Watches
People say that everything can be bought and sold. Currently, everything can also be rented. At a time when ownership of an object is becoming more and more incidental, atypical rental services are flourishing. Like Eleven James, the first concept of a watchmaking club proposing the rental of high-end watches, there are already other similar clubs that have started existing since last months.
As a lover of a beautiful sedan offered for rental during a weekend, those who are fond of beautiful timepieces can therefore adorn themselves with various watches without necessarily buying them definitively. On the other hand, if it is really important to you to purchase a prestigious model with a smaller budget, you can find affordable swiss made automatic watches at Louis Chevrolet.
Swiss Watch Rental: The Customer Experience first
The evolution of consumption patterns, especially in luxury sector, has pushed some new companies to democratize it and make it accessible to the greatest number of customers. Who has never dreamed of wearing an exceptional brand such as Panerai, Cartier or Rolex? Experts are committed to creating a customer experience in complete freedom, without any constraint for them.
As the specialists in watchmaking would say, wanting to try out a new Swiss watch for sale is an impossible mission. No one would let a customer leave with a watch worth several thousands of dollars on their wrist, unlike a car where testing is essential and prior to any purchase. Rental companies thus allow everyone to borrow and try the watches they want to. The goal is to take ownership of the object, to have something beautiful on your wrist and to feel comfortable with it.
When to Rent a Swiss Watch?
At a wedding, an interview, confirming an indecisive purchase or simply wanting to be “on fire”, those new rental companies have everything planned. They allow the public to discover the world of exceptional watchmaking, to be in contact with prestigious watchmakers and individuals wishing to share their collection.